Tinder shows images of other users and a user can swipe right for someone they like, left for someone they don’t like and up for someone they super like.
Tinder notifies people who are super liked to see if there’s a dating opportunity.
For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.
With these people signed up, the app became more popular with word of mouth.
One of the first steps in getting a date on Tinder is to get a match.
There’s a match when two users mutually like their pictures.
Dating, finding love, or even a casual hookup, is an idea that appeals to many people.
If you don’t have to go through a lot of stress to be able to connect to people, this can also be an added plus.
The app went viral and went from a few thousand users to over 50 million in a couple of years.Tinder’s features have helped the app to build a base of 10 million daily active users.The demographics are 62% male and 38% female and 54% of them are single.With over 100 million downloads, there are enough people to find the right person to date.However, with the increasing number of users, there’s also an increase in the possibility of crime.