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The app was founded in 2012 in Hatch Labs, a startup incubator run by Inter Active Corp (parent company of Match Group), by Sean Rad (former CEO and chairman) and Justin Mateen (former CMO), who had met at the University of Southern California.

IAC is also responsible for dating sites Match.com, OKCupid, and Zhenai (China).

As has been found in other sources (see below), men outnumber women by 2:1 according to this particular analysis.

Age and gender of Tinder users The question of who constitutes the primary Tinder demographic is a contentious issue then.

Another set of Tinder statistics come from We are Flint, who conducted a more recent survey in early 2018, of just over 2,000 Tinder users in each of the UK and the US.

In the US, it was found that twice as many men use Tinder than women.

If two users both like each other, it’s a ‘match’ – and they are then able to chat through the app.

Global Web Index hit back, arguing the veracity of their methodology.

They can also see age, and if they have any Facebook connections in common.

The Tinder app is built around the idea of the double opt-in – taking out the element of embarrassment and unwanted attention.

With its basis in physical proximity, it dispenses with the complex algorithms utilised by other mobile dating apps and simply reduces it to the simplest level that you might find in real life: physical attraction.

For that reason, Tinder has gained a reputation as a ‘hook-up app’ – though with its entrenchment in the world of modern dating, it’s not uncommon for Tinder users to be looking for a deeper connection.

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