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You can round out your profile with up to nine total photos or ice-breaker questions provided by Facebook.

Currently, there are 20 questions to choose from, like “What does the perfect day look like? Once your profile is set, Facebook will use a unique algorithm to match you with potential dates, based on factors like things you have in common and mutual friends.

All events and groups are fair game; users will have the ability to unlock that Taylor Swift concert from 2012 and the housewarming party they’re attending next week.

One important note: group and event organizers have no control over whether members or attendees choose to date.

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The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.

Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).

Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.

While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.

That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.

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