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(Of course, I go back a long way, to a time when there were streetcars going up and down Broadway.I could buy a milkshake for a All the telephones were black.) It was common, around that time, for men and women to meet at parties or at dances.
There was need for an organized way for young couples to meet for the first time. Way, way back in frontier days, men in the wilderness advertised in Eastern newspapers for a bride.
The kind of dances performed then required holding each other, which put those of us who were shy at a disadvantage.
Otherwise, a fellow and a girl would be “fixed up” on a blind date by a mutual friend.
The advertisements in The Village Voice were different than those in the various Jewish newspapers and different, also, from those in the New York Magazine.
Someone answering ads in one place might be replying to an invitation to engage in some sort of sex. Others were directed at more sober individuals who were thinking of getting married somewhere down the line.