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The boom in Tinder usage has also coincided with a boom in online dating generally.
According to Pew Research, online dating has tripled among millennials ages 18 to 24 since 2013.
The app went viral and went from a few thousand users to over 50 million in a couple of years.
Dating, finding love, or even a casual hookup, is an idea that appeals to many people.
With these people signed up, the app became more popular with word of mouth.
For Tinder to make the app more popular, their then Chief Marketing Officer, Whitney Wolfe went to sorority girls and fraternity boys meetings to get more college students on board.
If you don’t have to go through a lot of stress to be able to connect to people, this can also be an added plus.
Tinder’s features have helped the app to build a base of 10 million daily active users.
However, with the increasing number of users, there’s also an increase in the possibility of crime.
The police have reported an increase in sexual harassment cases as a result of the increase in the popularity of dating apps.