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Instead, after two years of rapid growth, its Web traffic was flat-lining while competitors were growing rapidly.By early 2007, Yagan realized his window of opportunity was closing.This time, the radio stations went along with the plan.

The Decision Yagan and Coyne decided that the potential rewards of press coverage and increased Web traffic from a blind-dating site outweighed the benefits of buying advertisements or developing more features for Ok Cupid.

That way daters could contact one another without exchanging phone numbers.

Yagan decided to kick off Crazy Blind in Austin because he thought people in a socially liberal university town would be more likely to seek blind dates.

"Any place you might advertise to attract daters, someone's already there," he says. In May, Facebook founder Mark Zuckerberg announced that outside software developers could build programs, called widgets, that would operate within his company's wildly popular social network.

The problem, as Yagan saw it, was that operating inside Facebook would seriously constrain Ok Cupid's ability to sell advertising.

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