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Buying ads from Google and Facebook is one way to start, as you only have to pay for the clicks you get.
You can also advertise in the personals sections of newspapers, or magazines and websites that cater to your niche.
If traffic slows down the following month, your service cost is scaled down again.
Nobody will come to your new website if they don't know it's waiting for them.
Don't expect to quit your day job right away though. The first thing you will need to do is to decide on a niche to start with.
As your site catches on and it gets more traffic, a cheap service is going to get very slow very fast.
You'll then have to upgrade to a dedicated server, which will cost you much more.
Other decisions, like your domain name and marketing will have to be geared towards these clients in your niche.
When it comes to platforms, the first question to ask is whether your site will be available exclusively on a web browser, or if you will have a mobile app.