Homer laughlin dating system
At an average price of 72 cents per dozen, that amounted to 16.7 million pieces of ware sold to one customer in one year.The early 1920's marked the beginning of the most revolutionary change that had ever hit the pottery industry.
Marcus Aaron retired as president of the company in 1940 and was succeeded by his son, Marcus Lester Aaron. With Fiesta leading the way, The Homer Laughlin China Company continued to flourish until the onset of World War II.In the early 1920's, continuous firing tunnel kilns were introduced to the industry.These kilns maintained their full firing temperatures constantly while cars entered one end, one after another and, three days later, fired ware exited the other end of the kiln.The Laughlin Brothers submitted a proposal which was accepted by the Council and a two kiln plant was built on the banks of the Ohio River in 1873. The Laughlin Brothers quickly gained a reputation for quality and, in 1876, their white granite ware won an award at the United States Centennial Exposition in Philadelphia. Within two years, a second plant was built in the East End of East Liverpool, expanding further to three East End plants by 1903.The plant was built on land purchased from Benjamin Harker for 0. By 1877, Shakespeare, the younger brother, was ready to move on to pursue other interests. Key customers contributing to the company's rapid growth included the F. Woolworth Company, the country's fastest growing variety (5 & 10 cent) store chain, and the American Cereal Company of Chicago, who was packing oatmeal bowls in Mother's Oats boxes as fast as Homer Laughlin could produce them.