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As can be seen in the table, using the app for casual sex and hookups was actually less common than these other motives.
So what was the most commonly cited reason for using Tinder?
It's popular: 48.3 percent of the respondents indicated that the main reason they used Tinder revolved around its popularity—the media hype or the fact that many of their peers were using it.
Users swipe right if they like what they see and swipe left if they don’t.
They are then notified of any matches, where both people swiped right on each other's profiles.