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Unicorn comes from writers Bill Martin and Mike Schiff, who previously combined for the dreadful Cavemen (yes, the GEICO commercial-turned-series) and Grounded for Life.

In just the last six years the online insurance company has used Flo in their commercials 94 times.

Despite an ongoing rumor (given weight by pundits from credible publications such as Business that Flo from Progressive was going to be “killed off” or, in other words, cease to be used as the company’s spokesperson, Stephanie Courtney has continued her role as Flo.

In the new Progressive ad the voiceover is actually done by Sean Mc Bride, the Senior VP and Creative Director of Arnold Worldwide—the agency responsible for inventing Flo the Progressive Girl. At some point a company will rebrand and, in the process, they often get rid of or alter their spokesperson or mascot.

That said, Flo from Progressive has struck a very strong chord among a large group of consumers and she’s definitely a driving force for Progressive.

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