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Because of a nondisclosure agreement, the researchers can't reveal the exact source of their subjects, describing it only as an "established, marriage-oriented, subscription-based dating site" from which they randomly selected 1855 people, all based in New York City.
Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.
For one, prospective daters were wary of proceeding sight unseen.
If a profile did not include a photo, for example, both men and women were 20 times less likely to even look at the rest of the person's profile.
While men are drawn to names linked to physical traits (e.g., Cutie), the researchers found, women prefer ones that indicate intelligence (e.g., Cultured). Fun2bwith) and shy away from ones with negative connotations (e.g., Bugg).
User names that begin with letters from the first half of the alphabet do better than those from the latter half.
Honest, likable and succinct profiles written with a touch of humor — particularly those that did not self-aggrandize or use rhetorical flourishes — elicit the best results. He spent Valentine’s weekend in Rome with his sweetheart, whom he met online.
Our members are distinguished by their civility, as well as by their brilliance and good humor. (Members are still welcome to with further news.) Why the suspension?
The organization's founder started an international conservation organization and has been managing that full-time since 2009.
Smoking was another big deal breaker, associated with a 10-fold drop in interest.
But the biggest deal breaker of all turned out to be age, at least for women.