Ads for dating in updating fact tables
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For anyone who’s tried online dating, finding common interests among a group of strangers sorted by geographical location, astrological sign or alma mater is akin to finding a needle in a haystack.
So when launched Meet at Starbucks, it was a match made in native advertising heaven.
Companies like the one I work for, MGID, which create targeted ad campaigns for a number of organisations in different industries, employ this tactic when working with dating brands as well.Advertising is not allowed if the ads, keywords or sites contain racial or religious epithets, advocate doing physical harm to people or their property, advocate against any individual, business (and/or its products) or group, or contain claims that appear unquestionably false.Advertising that facilitates or promotes hate speech is not allowed, whether directed at an individual or a group.In the content-heavy world we live in, native advertising offers advertisers a way to reach out to their audience without being overbearing.Taking into consideration the prevalence of dating brands and the vast number of single people they attract – nearly 50 million people in the U. – these brands are clearly doing something right when it comes to advertising.