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This is a great source of tension for dating site operators because most dating sites just don’t have enough data points on its users to offer these advanced search filters.
Simple — Facebook is the only company in the world that is capable of delivering the elusive ‘Holy Grails’ of Online Dating Apps that are necessary to create the truly extraordinary product experience that has been evading singles until now.
And I can confidently say ‘No’ — quite the contrary.
I believe that Facebook will be the ‘Gateway Dating App’ that ‘pops the dating cherry’ for tens of millions of singles who have never previously tried online dating.
Facebook has over 200 million users who identify as ‘single’, and if just one-third (33%) of them use the new dating features (67 million), Facebook likely becomes the largest dating site in the world with a never ending supply of new singles to browse through in search of romance. Facebook will stay true to their values and focus on creating a great user experience, something that eludes most dating sites.
Ironically, online dating sites are one of the only businesses that lose customers when they are successful.